the story Cove is the software arm of Deck2, an acquirer and private equity-backed operating partner who invests for growth in highly profitable companies.
The Cove platform empowers our travel industry owned and operated assets to modernise and scale with a unified platform for ancillaries optimisation, payments, data, personalisation, and more.
Our Platform & Methodology
A unified API infrastructure that modernises and scales travel industry assets for comprehensive optimisation of ancillaries, payments, data, and personalisation, driving growth and minimising costs.
One Platform, Infinite Potential
We provide the complete, unified API infrastructure that travel aggregators need to deliver optimised, consistent, and intelligent services.
Operating Partner Optimisation
We completely revise and turbocharge our owned and operated assets through utilisation of our unified platform and individually tailored consultancy services to maximise growth and minimise run cost.
Our Product Suite
A comprehensive set of tools designed to abstract complexity and drive growth for your travel business.
Ancillaries
A standardised middleware API to programmatically request ancillary quotes and subsequent bookings from multiple providers, ensuring consistency and traceability.
Payments
Integrate downstream with subsidiary PSPs to receive, reconcile, and report on travel industry payments, driving financial visibility and auditing capabilities.
Data Warehouse
A foundational data infrastructure to ingest and consolidate data from all systems into a centralised lake for reporting, analytics, and business intelligence.
AI Pricing Engine
The central AI-powered logic that brings all pricing components together, calling individual APIs and applying business rules to calculate the final package price.
White Label Front End
A ready-to-deploy, customisable front-end for the complete industry-specific booking flows and post-sale customer servicing portals.
Testing & Results Engine
Enable conversion rate optimisation with robust A/B/X testing capabilities and end-to-end measurement that links outcomes directly to profitability.
Personalisation & CLM
Track the entire customer and policy lifecycle, from quote to claim. Leverage customer context to deliver personalised experiences and post-sale servicing.
AI Customer Support
Deploy proactive, agentic AI for a frictionless, self-service customer journey. Includes a smart FAQ and an agent to anticipate needs and resolve issues.
Meet the Founders
A team of seasoned industry leaders with a proven track record of building and scaling successful technology companies.
Chris Bayley
Co-Founder of Cover Genius, the Series E insurtech unicorn. Proven track record of enabling digital companies to monetise customers with innovative insurance solutions.
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Gavin Dennis
20+ years in senior finance, including 4 years as CFO of Cover Genius from Series A to E. Extensive experience in private equity, leveraged finance, and M&A.
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Jim Basey
25+ years in senior fintech and start-up / scale-up roles, including CTO of Basiq (US$70m sale), Head of Architecture at Avoka (US$245m sale) and CTO of Data Republic.
LinkedIn
Matt Seakins
15+ years of marketing leadership, including analytics lead at Google and CMO of car subscription marketplace Drover (exit to Cazoo).
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