Cove is the technology and operating team inside Deck2. We take profitable businesses that already sell to millions of customers, plug them into one AI-native growth platform, and make protection the most valuable thing they sell.
Deck2 buys profitable, mid-market distributors with loyal customers, strong brands and technology that is holding them back.
We move the business onto Cove: one data layer, one payments stack, one testing engine, from week one.
We embed the right cover at every relevant moment, priced by AI and sold in a way customers actually want to buy.
What works in one business ships to every other. The platform, and the portfolio, get stronger with each deal.
Travel agencies, marketplaces, fintechs, retailers and digital companies of many stripes already stand at the exact moment their customers need protection. Most treat that moment as an afterthought: a checkbox, a legacy partner, a revenue line nobody owns.
We treat it as the heart of the business model. Distribution is the hard part of insurance, and these businesses have already done it.
Deck2 buys businesses to keep them. That changes how we build. The transformations Cove makes are deep, not cosmetic, and designed to compound for years.
We invest in the brands, teams and customers we buy. No sell-on timeline, no short-term cuts dressed up as strategy.
Minimal hierarchy. Big surface area. We run established businesses with the urgency and ambition of a startup.
Every improvement goes into the Cove platform, so each new business starts further ahead than the last.
We test almost everything. Pricing, offers, journeys and messages ship when the data says so, not when the loudest voice does.
A unified, AI-native stack that replaces the patchwork most distributors run on. Built for insurance distribution from the ground up, with every lever running on one data platform.
Every lever above runs on the same data. Pricing, testing, personalisation and marketing all work from one set of numbers, so what we learn in one business carries to the next.
Cove runs its own multiline policy administration system, so any business we own can sell any kind of cover through one engine: quoted, bundled, bound, serviced and reported in one place.
Travel, electronics, rental car, auto, warranties and other embedded cover, all administered in one system. A new line plugs in without a rebuild.
Quote, bind, change, renew and cancel, with every policy a record the whole portfolio can see and report on.
Policies from multiple insurers sit in one system. When we acquire a business, the switch out to our preferred structure is seamless.
Travel is where embedded insurance was proven, and where our team built Cover Genius. It’s our first market, not our only one. Wherever a business sells to customers who need protecting, the Cove playbook works.
One of the world’s longest-running car rental brokers, trusted by travellers and travel agents across North America, Europe and Australia. Now rebuilding its growth engine on Cove.
Deck2 is targeting three to five more acquisitions over the next two and a half years.
Start a conversationWe look for profitable distributors with loyal customers, a brand worth keeping, insurance revenue that’s under-used, and technology that’s holding them back. You get unicorn operators and a platform on day one.
Talk to Deck2 →Engineers, data scientists, growth and product people: ship once and see it land across millions of customers in multiple businesses. Small teams, real ownership, no busywork.
See open roles →Unicorn founders and operators across insurance, fintech and consumer internet.
Co-founded Cover Genius and scaled it into a global embedded insurance unicorn. Leads Deck2 and Cove.
20+ years in finance, including four as CFO of Cover Genius through its high-growth years.
Former MD at SafetyCulture and Goldman Sachs VP, with 10+ years leading M&A and capital markets deals.
15+ years leading growth and marketing, including Google, Drover and SafetyCulture.